- Preconceived, unfair, unreasonable, lacking experience
- Observed at individual and group levels
Is the world a prejudiced place ?
Prejudice is an opinion
Prejudice drives
- Hatred
- Conflicts
- Violence
Reasons
- Personal or group biases
- Personality or group variables
- Social and psychological processes
Common reasons for prejudice in individuals
- Insecurity about own abilities
- Superiority feeling for self
- Blow to self-esteem
- Competing with others
Common nature of prejudice in individuals
- Competition – reasonable
- Conflicts – manageable
- Cooperation – possible
Common reasons for prejudice in groups
- Competition
- Superiority feeling
- Disadvantaged feeling
Continued...
Common reasons for prejudice in groups
- Benefit Protection
- Suspicion and distrust
- Different values, attitudes, morals
Common nature of prejudice in groups
- Competition – intense
- Conflicts – serious
- Cooperation – difficult
Tips for Prejudice
- Adjust to unavoidable situations
- Strive to improve upon existing conditions
- Seek respectable status for competing groups
Continued...
Tips for Prejudice
- Leverage personal acquaintances in groups
- Involve impartial authority to reduce conflict